Insights into Testing Business Ideas with David Bland

Hi everyone! Let’s start the New Year off leapfrogging forward! For our lean startup converts, enthusiasts and newbies, we have a real treat!

We are excited to share that the author of Strategyzer's new book, 'Testing Business Ideas’, David Bland will be joining us for the upcoming SLSC!

About his new book ‘Testing Business Ideas’: Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. It is the third installment of Strategyzer’s previous books - Business Model Generation and Value Proposition Design.

David Bland is the Founder & CEO of Precoil, an innovation agency in the San Francisco Bay Area. He advises global corporations and Silicon Valley startups on how to find product market fit using lean startup, design thinking and agile. David has also worked with larger corporations such as GE FastWorks with Eric Ries, advised emerging product teams at Adobe and even mentored Toyota on lean startup practices.

We are really excited that he is willing to join us for a chat and this gives us the opportunity to ask him our hard hitting questions.