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Singapore Lean Startup Circle 

invites you to a fireside chat with

David Bland

Author of Testing Business Ideas
 (the latest book in the Strategyzer series)

Join us for a lunch time special on 4th March 2020, 12 PM (SGT)!

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Hi everyone! Let’s start the New Year off leapfrogging forward! For our lean startup converts, enthusiasts and newbies, we have a real treat!

We are excited to share that the author of Strategyzer's new book, 'Testing Business Ideas’, David Bland will be joining us for the upcoming SLSC!

About his new book ‘Testing Business Ideas’: Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. It is the third installment of Strategyzer’s previous books - Business Model Generation and Value Proposition Design.

David Bland is the Founder & CEO of Precoil, an innovation agency in the San Francisco Bay Area. He advises global corporations and Silicon Valley startups on how to find product market fit using lean startup, design thinking and agile. David has also worked with larger corporations such as GE FastWorks with Eric Ries, advised emerging product teams at Adobe and even mentored Toyota on lean startup practices.

We are really excited that he is willing to join us for a chat and this gives us the opportunity to ask him our hard hitting questions.

We have decided to keep the event free; we gladly welcome you to sponsor David’s books for the student entrepreneurship clubs across South East Asia!


30 mins: Fireside Chat with David

30 mins: Open for questions from the attendees

30 mins: Group conversations

About the Facilitator

Bryan Long is a fervent evangelist of Lean Startup. He has organised Singapore Lean Startup Circle, Lean Startup Machine and many other lean startup workshops in Singapore and across 8 other countries in Asia. Bryan has also helped employees from P&G, OCBC, SPH and other companies to use Lean Startup hands-on to test their innovation projects. 

Bryan is also the founder of Testing Ground,, which helps companies test out their innovation projects rapidly and simultaneously across South East Asia through transactional testing with customers to see if they will actually pay for the innovation solution.

The Singapore Lean Startup Circle (SLSC) is a group of entrepreneurs/intrapreneurs who are keen about employing the Lean Startup principles within their startups/companies.